Mastering the Art of Guesstimates: Unleashing…

[Anirudh Shah]

Loved your post.

My approach to guesstimate:

Population of India: 1.4 cr

Urban Rural Split = 30%-70%

Urban Population = 420 million

Urban Household ~ 100 million

Interent Penetration = 70%

Poor:Middle:Rich = 20%:50%:30:

I assume 20% middle class households to have Prime subscription and 40% Rich to have Prime subscription

So my final number boils down to 7+8 = 15 million